Is there an opportunity to create a Halo Effect in your business ?

The halo effect can be a very effective strategy or increasing sales and growing your business.

The basic idea is to attach a lesser identity to a much bigger identity in hopes that some of the bigger identity's popularity rubs off in the form of higher sales.

For example Australian wine maker Warburn Estate just released four new wines branded to feature the band AC/DC. Perhaps, you remember; Highway to Hell, You Shook Me All Night Long, Hells Bells, or Back in Black ? Well these rock classics are now paired with wine.

Now getting AC/DC to co-brand a product or service in your business might be beyond your budget, but that doesn't mean that there aren't opportunities to leverage such an effective strategy. Be careful though, as seemingly with everything, there can be pitfalls if your strategy, or implementation plan is poorly laid out.

Rock On !...