EFFETTI http://blog.effettigrowth.com Most recent posts at EFFETTI posterous.com Thu, 16 Feb 2012 16:54:00 -0800 Designing for the lowest common denominator... http://blog.effettigrowth.com/designing-for-the-lowest-common-denominator http://blog.effettigrowth.com/designing-for-the-lowest-common-denominator

As a software developer you're continually compelled to improve your UI/UX, right !?...

All I wanted to do was add a blog to a DNS record, so it showed up as a sub-domain and would boost the SEO results a bit. But now I've written this post, refined it, and I'm still waiting. Even after two go rounds with tech support and that was AFTER I had to search for a help link that got me past the static Q&A. That's so Facebook. Companies would be well served to take a peek at what Rackspace is doing for tech support. I believe Rackspace is the new gold standard.

Now, I LOVE the blog engine I use, and I've been using it for years on a number of projects. Where else can you get such an intuitive concept as posting to your blog from an email. Genius. I also appreciate my domain registrar, but don't share the same level of love. They don't need me to love them, they've got a racecar.

But tonight it's tough love ~ here's the issue:

Both companies are designing for the lowest common denominator ~ the moron !!

Why is this an issue ? Because: a) both companies have taken what was originally straight forward and made it so visually complex that it is difficult to figure out what you want and successfully navigate to it, and (b) both companies have over wizardized the experience.

I remember when those other guys had that stupid paperclip wizard ( maybe they still do ;) that anticipated what you were trying to do and then invited you over to tutorial never-never-land ~ my repsonse ~ I purchased a Mac ~ anything, especially software, that requires a lot of teaching on "how" to use it is just bad design ~ but I digress...

The real problem is that designing for the moron is costly, while potentially alienating your core audience. The morons are out there on the skinny branches of the bell curve anyway, right ! ? Why design for the narrowest slice of the pie ? Why not just use good design principles for the display of graphical information in the first place ? Study Edward Tufte for crying out loud ! Get some people from your desired audience and spend some time watching the confused looks on their faces when they are trying to use your software. Everything is getting democratized these days, there's even readily available, low cost software now that will help you easily capture those twisted, puzzled looks.

Yes, there is some difficulty in keeping your functional instructions up to date, particularly when your software relies on interfacing with a big third party. And, yes, other difficulties could presumably be the user's perceived need for immediate gratification and perhaps a bit of a hesitancy to read instructions. Certainly guilty here ! But I don't agree with over tutorializing or extra wizarding over the top of bad, or unintelligible design.

I think this ( bad UI/UX ) is a big problem on the web today. Design has become democratized and the principles of exceptional design are becoming lost. How many people designing things have actually studied fine art ? How many people designing things have actually studied the display of complex information ? Many of the culprits of bad UI/UX design praise Apple, whie patting themselves on the back just thinking that they themselves just magically "get it". They don't in fact get it and this arrogance produces a huge and insurmountable blindness. Then that cascades into frustrated user experiences...

The point i'm trying to make here is that if you're going for a world class experience then you have to do a little more to understand your audience and actually design for them, NOT what you think is cool, or makes sense to you ~ what you think and like really doesn't matter ~ also, get someone involved in the process that can hold the position of your core audience. Then, please, do some testing BEFORE you release your latest refinement on the general user population. The cost will be much lower and your audience will be much happier.

 

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Wed, 18 Jan 2012 10:01:00 -0800 Development Projects and Music... http://blog.effettigrowth.com/on-music http://blog.effettigrowth.com/on-music

A colleague sent me this amazing 13min. TED piece:

( http://www.ted.com/talks/stefon_harris_there_are_no_mistakes_on_the_bandstand... )

, in which Stefon Harris and band play some very beautiful and soothing music, THEN comes the talk on music "creation", "mistakes", "acceptance", "communication", and "finance".

At 11min. 00sec. a really interesting segment begins on micro management and creativity...

Some questions this piece provoked for me:

Does creating music and creating other things relate, and, if so, how ?

Musicians know how to play their instruments ( role ), but what if development team members ( admittedly, or not ) don't know how to play their role ~ can you get anywhere ?

Music, and other forms have a negative space. In music the negative space is the space between the notes, the place where nothing is happening. In visual arts it is the white space. The space that brings your attention more fully to the other things available to see.

So what do you do when team members hang out for long periods of time in this seeming nothingness ?

What do you do when you can see and hear passion when your team mates talk, but there is no real conversion to action ?

Worse, what do you do when the action that does get produced is in complete contrast and seeming opposition to the stated and agreed upon goals ?

And, in closing, where are your effective balance points between; structure and chaos, including and excluding, offering and requesting, pulling and pushing that produce a very high degree of success in a development project ?

Enjoy !...

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Fri, 13 Jan 2012 21:37:00 -0800 Conversation is the new search... http://blog.effettigrowth.com/conversation-is-the-new-search http://blog.effettigrowth.com/conversation-is-the-new-search

For those of you that I've been talking to about the subject of this post I found this to be an interesting perspective on the future of web search:

( http://www.fastcompany.com/1754800/conversation-is-the-new-search )

I really like the direction things can take from where this is coming from ~ very interesting possibilities !!...

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Wed, 04 Jan 2012 09:17:00 -0800 Financial Abundance... http://blog.effettigrowth.com/financial-abundance http://blog.effettigrowth.com/financial-abundance

I've also been exploring energy focus in the domain of financial abundance and wanted to share a few things with you here in the new year.

You are probably familiar with the book / movie "The Secret", which from a brand and marketing perspective has been a phenomenal project and success for it's creators of which I am not one.

This post is actually about some older work that was perhaps foundational. Both books are great, quick reads with an ample amount of value that can be derived from the works IF the reader can get past the specific religious referrences that were used at the time. Enjoy...

The Science of Getting Rich

The Game of Life and How to Play It (Prosperity Classic)

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Fri, 30 Dec 2011 04:39:00 -0800 Energy... http://blog.effettigrowth.com/energy http://blog.effettigrowth.com/energy

Me: "I've been blogging since 2004"...

You: "Really, where's your stuff ?"

Me: "Out there in the universe"...

You: "Hmmm, what would I Google ?"

Me: "I don't know that that would help"...

I've an acquaintance, that bears no ill will, that claims that with the help of some sophisticated technolgy, that ANY CONVERSATION CAN BE FOUND. There is, of course, a fee.

Now, that is some serious juju. To be able to "locate" ANY, I repeat, any conversation, written, or otherwise.

I haven't posted any fresh content for some time. Why ? No energy...

"Energy" has been my focus for the past six months and I have been doing some amazing work with some very talented practitioners in the area of both; postive energy harvesting and negative energy realization and disbursement.

"The Secret" is a popular topic, AND only the outer skin of the onion as you begin to broaden your horizons and discover the many aspects and lines of thinking on energy. String Theory as one example.

If you look at some of the bigger, and frankly more depressing headlines in the news over the last, say five, years, the Transfer Of Energy, or the Lack Of Energy Transfer is something very interesting to look at.

Start with your own life. Your relationships. Have you been Transfering Energy with others mutually ? Or, are your relationships historically more of a one way street ? Is the energy being expended negative, or positive ? Is the energy being received positive, or negative ? Doing a Likert Scale by individual might be fun, if you want to go all out.

For my life, I've been doing what I love to do, helping others succeed. Somtimes that is extracting people from business relationships they don't want to be in. Sometimes that is restructuring a business to be more profitable. Sometimes that is collecting hard money. Sometimes that is helping people understand other actors in their business play to be more effective with them. Sometimes that is the sheer creation of brainstorming a new business model. Sometimes that is driving a project to the goal line. Sometimes people involved make A LOT Of Money. Sometimes people involved act out their greed, and sometimes they act out of malice. Why name names, you know your own names ? !...

I think what I've done is ALWAYS a success. Why shouldn't I ?...

Not everyone is always happy. Sad. And, that's where energy comes back into the conversation. We make our own energy. Positive, or Negative. And we hitch our energy to the energies of every other living thing in the universe.

An Italian friend once told me that there are two kinds of ways to deal with someone that has been the source of a lot of negative energy in your life: one, whack'em, or two, put their business card in freezer to freeze their luck. Needless to say that I've got a fat envelope in my freezer with many of your business cards in it ~ yes, %!#& you, each and every %!#&ing one of you %!#&s ~ and this New Year I should be adding a few more of your %!#&ers to that fat, %!#&ing envelope ;-) !!!...

But, %!#& that ~ this new year, 2012 is about positive energy, baby, each and every minute of ever waking day. Clean, consistent, powerful ENERGY...

And with that declaration comes another ~ everyone that might be thinking, hmmm, did I give him one of my business cards ~ I'm releasing you all for the new year and forgiving each and every one of you...

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Wed, 17 Aug 2011 10:30:20 -0700 Strategy <=> Tactics... http://blog.effettigrowth.com/strategy-tactics http://blog.effettigrowth.com/strategy-tactics How do you think about the connection between strategy and tactics in your organization, is it effective ?

Often strategy and tactics are misaligned. Let's say that the businesses' market strategy is "Customer Intimacy". But operations is training staff be efficient, get the job done, only tell customers what they "need to know" and don't "waste" too much time talking to clients. After all, time is money, right ! ?

Wrong !...

These misaligned strategies and the tactics that support the operations strategy don't produce customer intimacy.

One of the best ways that I have found to think about the strategy / tactics connection is to think about interconnected layers:

Strategy
   Tactics
Strategy
   Tactics...

In each layer the tactics support the strategy AND the next layer's strategy and tactics support the layer above.

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Tue, 16 Aug 2011 12:51:00 -0700 Just like Google… http://blog.effettigrowth.com/just-like-google http://blog.effettigrowth.com/just-like-google

Picture_65

Extrapoloation is a killer business strategy. No kidding.

The silly illustration above clearly demonstrates how "off" we can get when we extrapolate, but what happens in an entrepreneur's mind that makes it an acceptable practice to extrapolate any one, or more of the critical business strategies that they are relying on to grow a successful business ?

I’ve had hundreds, if not thousands of entrepreneurs tell me that they are going to execute a go to market strategy “just like _____ ” did. Insert Google, FaceBook, LinkedIn, Groupon or any of a myriad of other success stories we see in the media in the blank.

But guess what, such strategies are bankrupt for most entrepreneurs who fall in love with these notions. Why ?

Because your entrepreneurial endeavor is simply NOT Google, nor is it any of the other highly publicized darlings that have become the strategic gold standard.

But that doesn’t mean there isn’t a nugget you can use here and there. You just need to apply some critical thinking to your situation. The following might get you started:

First, when you look at strategies that have worked in other businesses you have to look past the success to “why” the strategy succeeded.

Demographics, Finance, Technology and Policy are the keys areas where an entrepreneur must make important assessments about how, when and why to apply extrapolated strategies to their unique situation.

Let’s take finance as an example. Most entrepreneurial ventures are under funded, which has a direct relationship on the businesses' ability to effectively go to market. Many of the gold standards pointed to were funded, which makes a BIG difference in the way a business can create large scale market awareness. 

Others forget that low margin models like Walmart have lowered operational costs in strategic ways AND enjoy the benefit of multiple item purchases in a single visit. If you have one offer and think you are going to make a low gross margin offer and make it up in volume you are literally killing your chances of success.

Policy, as another example, can refer to government policy, or it can relate to the business policies that your desired audience has adopted. Either way you have to look at whether, or not the policies are in line with your offer. In other words, do those policies make it easier, or harder to sell your product or service ? If you need policy to change for your offer to be accepted this is never good and generally points to very long sales cycles.

Demographics and Technology must be thought about in similar ways, but I won't go into that today unless I get comments in that direction.

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Fri, 12 Aug 2011 08:07:41 -0700 Halo Effect... http://blog.effettigrowth.com/halo-effect http://blog.effettigrowth.com/halo-effect
Picture_61

Is there an opportunity to create a Halo Effect in your business ?

The halo effect can be a very effective strategy or increasing sales and growing your business.

The basic idea is to attach a lesser identity to a much bigger identity in hopes that some of the bigger identity's popularity rubs off in the form of higher sales.

For example Australian wine maker Warburn Estate just released four new wines branded to feature the band AC/DC. Perhaps, you remember; Highway to Hell, You Shook Me All Night Long, Hells Bells, or Back in Black ? Well these rock classics are now paired with wine.

Now getting AC/DC to co-brand a product or service in your business might be beyond your budget, but that doesn't mean that there aren't opportunities to leverage such an effective strategy. Be careful though, as seemingly with everything, there can be pitfalls if your strategy, or implementation plan is poorly laid out.

Rock On !...

 

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Wed, 10 Aug 2011 11:41:44 -0700 Strategic Alignment... http://blog.effettigrowth.com/strategic-alignment http://blog.effettigrowth.com/strategic-alignment
Picture_60

What is strategic alignment within a business ?

In the context that I'm using these words it relates to the top level strategies that are connected to the marketing continuum and revenue generation. Business, Market, Brand and Communication. These strategies need to be connected and aligned just like a human's spinal cord.

Sometimes it is clear that strategies are misaligned, or, in fact, that one strategy is too prominent in, or completely missing from the day to day actions of finding and attracting the business' desired audience.

How can you tell if you have it ?

Each day you have:

( 1 ) Increasing numbers of people that are newly "aware" of your offer. ( 2 ) Of those people, and the remainder of people that are already aware of your offer, some number of people choose to show "interest" in your offer. ( 3 ) Some subset of your total interested pool choose a "trial sale" of your product or service. And finally, ( 4 ) some subset of your trial sale pool choose to become repeat customers.

This is the outline of the marketing continuum. Awareness, Interest, Trial Sale, Repeat Sale.

If you have strategic alignment you have effective growth. Now there are many other things in play, finance for instance, and an acceptable gross margin. I don't mean, and you certainly shouldn't leave such things out, but for this post I won't cover them today.

What should you do if this isn't happening ?

First, check your offer. Is your product, or service compelling ? "Selling ice cubes to Eskimos" is a cliche, but it is real. Sometimes product / service offers are nice to have, but not need to have. In today's market those are the businesses that are failing, or the product lines that are being discontinued.

Second, check that your internal audience and external audience are not getting confusing and mixed messages.

Assuming you don't have either of these problems, here is what to do next:

Revisit your business strategy ~ is it simple and can you articulate it between floors on an elevator ride. If not fix it.

Refine your market strategy ~ who is the desired audience you are after ? Broad answers are a sure sign of a problem. Get specific. Create some profile sets that include specific demographic and psychographic detail. Men ( or women ) under the age of 35 is NOT a profile it is only a small subset of the information you need.

Refine your brand strategy ~ how does the business walk and talk and look and feel ? You wouldn't go to a professional networking event in a clown suit ~ unless you were hired to, or it was a clown convention ~ so don't make this same mistake with your business identity and voice.

Refine your communication strategy ~ where is you desired audience hanging out ? Ads at the local bus stop alone won't help if your audience is primarily online.

I'm using broad, quick examples to get you started. This doesn't have to be a hard, difficult process and it doesn't take along time. Lastly, these things need to be continually monitored and tweaked to ensure that you are at the top of your game and that your desired audience has you top of mind.

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Wed, 06 Jul 2011 18:34:21 -0700 "The end of the Space Age"... http://blog.effettigrowth.com/the-end-of-the-space-age http://blog.effettigrowth.com/the-end-of-the-space-age

@TheEconomist ~ George Jettson and Mr. Spacely are going to be pissed !!!...

sent using 100% Droid bits...

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Wed, 29 Jun 2011 18:42:00 -0700 Really, Jerry, WTF ?... http://blog.effettigrowth.com/really-jerry-wtf http://blog.effettigrowth.com/really-jerry-wtf

Amazon is reportedly shutting down the Amazon Associates Program, but ( only ) on California participants due to a bill that proposes to tax Californians regardless of where the products involved are shipped from, or shipped to. The company went on to call Governor Jerry Brown's new, proposed bill, which prompted Amazon's announced move, as "unconstitutional and counterproductive".

Duh ! !...

Granted, Amazon's move would come only after the pending bill's passage, but it also strongly signals the company's intention to do what so many have already done ~ vacate doing business in California while searching for more intelligent life forms elsewhere !...

Is this really the most effective and essential thing Sacramento has to offer now ?...

If you too think that the Govenor's plan on this topic is amazingly shortsighted, incredibly small-minded, and caters to big, out of state companies as Amazon also alleges, then ~ please make some noise ~ repost, comment, etc. ~ and check back for updates ? !...

sent using 100% Droid bits...

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Thu, 23 Jun 2011 08:41:03 -0700 Bitcoin in The Economist... http://blog.effettigrowth.com/bitcoin-in-the-economist http://blog.effettigrowth.com/bitcoin-in-the-economist

If you've heard about Bitcoin, a new "decentralised digital currency", and want to find out more check out the magazines June 18 - 24 issue, page 83. Additional coverage on the magazines blog { www.economist.com/blogs/babbage }.

sent using 100% Droid bits...

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Mon, 18 Apr 2011 18:55:00 -0700 500 Startups ~ 500 Apps !... http://blog.effettigrowth.com/500-apps http://blog.effettigrowth.com/500-apps

The event last night at 500 Startups rocked while these noteworthy presenters:

HDR Photography
MindSnacks
FaceCash
SpotSift
InClass
CardVine
Tonic
Crittercism

showed their apps to a standing room only audience ~ Nice !!...

In the interest of getting this out there I'll add links to these apps as I find them, enjoy !

 

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Wed, 13 Apr 2011 17:31:00 -0700 Stanford CPX ( Cool Products Expo. )... http://blog.effettigrowth.com/stanford-cool-products-show http://blog.effettigrowth.com/stanford-cool-products-show

Excellent afternoon at the Stanford CPX event yesterday with some very inventive and energetic people. The following were particularly interesting, enjoy:

Affective Interfaces, Inc.
Farm to Cup
Joulies
Percolater
VideoGenie

 

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Thu, 31 Mar 2011 08:09:00 -0700 Ancient Light Gallery... http://blog.effettigrowth.com/ancient-light-gallery http://blog.effettigrowth.com/ancient-light-gallery
Entrepreneurs ~ if you're looking for a good example of utilizing Facebook Pages you will want to check out what Cheyenne Rouse has done with her Ancient Light Gallery page ~ the images are awesome too !!!...

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Mon, 28 Mar 2011 18:44:00 -0700 AlwaysOn, OnDemand... http://blog.effettigrowth.com/always-on-on-demand http://blog.effettigrowth.com/always-on-on-demand

Update: Conference calendar via the AO link below and the streamed conference via the Vivu link below ~ enjoy !

At the conference launch tonight at HP Global Headquarters in Palo Alto...

via AlwaysOn

Streamed Sessions by Vivu.TV

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Sat, 26 Mar 2011 07:01:00 -0700 TEDx SJ Today !... http://blog.effettigrowth.com/tedx-sj-today http://blog.effettigrowth.com/tedx-sj-today

Update: Here is a raw feed link and the presentation times for the first wave of presenters in the first session of the morning ~ check it ~ enjoy !!!...

Session 1:
Rock Star Performance ~ Ann Marie Calhoun @ 7:26
Re-ignite Mentorship ~ Phil Cousineau @ 28:40
Your Brain on Multitasking ~ Adam Gazzaley @ 52:16 
Amazing Persistence ~ Karen Trilevsky @ 1:23:30
Full Circle Green ~ Jonathan Trent @ 1:36:51

This should be a really great event, if you're unable to attend, then check out the LiveStream...

via  TEDx San Jose, CA

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Fri, 25 Mar 2011 18:18:00 -0700 v-Pitch makes AlwaysOn OnDemand Top 15... http://blog.effettigrowth.com/v-pitch-makes-alwayson-ondemand-top-15 http://blog.effettigrowth.com/v-pitch-makes-alwayson-ondemand-top-15

The AlwaysOn OnDemand conference next week is gonna rock and 6 of the top 15 companies are from right here in Silicon Valley including v-Pitch of Mountain View...

via  v-Pitch & AlwaysOn

 

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Mon, 21 Mar 2011 22:24:00 -0700 The Tsunami Rolls On... http://blog.effettigrowth.com/the-tsunami-rolls-on http://blog.effettigrowth.com/the-tsunami-rolls-on

The text came on Sunday ~ "Now you can get a 'legal' iPhone, you're becoming an AT&T customer - they're buying T-Mobile."

My text reply ~ "... that's f*%#ked up ;-( !..." 

The possibility was reported in The Economist months ago, and I've been patiently waiting for someone in the U.S. Justice Department to put two and two together and begin an anti-trust suit to put the lid back on the bottle before too much Kook-Aide has been passed out and fatefully consumed.

What I can't figure out is how SBC, a regional Bell, under the old divestiture, turned so laconic and moronic after they bought AT&T several years ago. It's as if the brand change completely brainwashed the entire staff. After the brand change from SBC to AT&T it seemed as if the scrappy regional company, that I was happy to pay, turned overnight into a bunch of arrogant, swaggering, pinheads. And, that was before they got the exclusive on the iPhone. 

For me, the irritation was so great that I went completely out of my way to completely eradicate the need for their service from my home / office where I previously, and happily, consumed three phone lines AND a fax line ~ Adios pinheads !!!...

... or, so I thought...

I've happily been a T-Mobile customer for years, and, now, the tsunami rolls on.

If there is a technology God, AND / OR someone listening in the Justice Department please help us !!!...

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI Thu, 10 Mar 2011 19:39:32 -0800 JDSUniphase... http://blog.effettigrowth.com/jdsuniphase http://blog.effettigrowth.com/jdsuniphase Tom Waechter, CEO, JDSU presenting tonight at ACG Silicon Valley.
Sent via BlackBerry from T-Mobile

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]]> http://files.posterous.com/user_profile_pics/1005496/DCB.png http://posterous.com/users/QaxkvaI4Q9 EFFETTI EFFETTI