EFFETTI

"Richard Branson on 'Social' Relations"...

"The rise of social media has presented exciting challenges and caused us to question our usual ways of doing business. When we launched a global ad for Virgin Atlantic on TV and in theaters – full of humor, fun and with a touch of glamour – it started to generate a big online following, as our fans promoted it to their friends. This extended the ad's reach far beyond our usual audiences."

Full article here @ Entrepreneur.com ( http://bit.ly/hIhzoR )

The Startup Game...

Presentation and book signing with Bill Draper this afternoon at the Computer History Museum.

KQED's Dave Iverson interviewed Bill, fielded questions from the audience and delivered this exciting and colorful summation of Bill's key points to entrepreneurs in the audience:

"Have a sleeping bag in the corner ~ know how to say yes ~ fail accounting ~ and, know what a vibrator is."

Context is everything !

I'm looking forward to reading my signed copy of the book, buy the book, check it out !!!...