"Richard Branson on 'Social' Relations"...
"The rise of social media has presented exciting challenges and caused us to question our usual ways of doing business. When we launched a global ad for Virgin Atlantic on TV and in theaters – full of humor, fun and with a touch of glamour – it started to generate a big online following, as our fans promoted it to their friends. This extended the ad's reach far beyond our usual audiences."
Full article here @ Entrepreneur.com ( http://bit.ly/hIhzoR )
